In many countries, our markets are saturated and growth is often only possible by means of relocation. In this tough climate of competition, private labels have been growing consistently since the beginning of the 1990s. Now, if private labels want to survive in the long term and want to set themselves apart on something more than price alone, they need to have a recognisable, distinctive profile. Innovations are essential for such a profile.

Right from the start, we made it our creed to be amongst the leading innovators in our area of business. We are therefore always delighted to see innovations being launched onto the market, knowing that we developed them. We are proud of the fact that in 2008 we delivered a total of 97 innovations to our customers – the highest figure in our corporate history. Every day we work to hit the 100 mark.

Many companies can manufacture products. With us, you can expect "magic" – namely Sweet Swiss Magic. We define this as precision, quality and a fine understanding of different cultures and needs. We make above-average investments in our own Development Department, and thus also in people with creative ideas, who love new challenges and who have experience and technical expertise.